5 Best Digital Marketing Tools To Use In The Beginning By Small Businesses
Any business starting with digital marketing require some platform and tools which can help in content curation, graphic designing, email marketing, analytics, and a CRM.
We have outlined the 5 best digital marketing tools every small business should consider, to begin with -
1. Trello
Trello is a content management tool used for brainstorming and strategizing content. Trello enables collaboration and gives clarity to projects in development. Free for small teams and businesses, it is a perfect tool that provides a visual method to brainstorm and also helps in scheduling content online. Moreover, it’s simple to appoint employees to a card, so you know who’s in control of publishing, reviewing, or attaching CTA deals to an article. Users can set deadlines and assign works to certain teams through creating cards and including notes on the card theme.
2. Canva Business
Perfect for graphic designing, Canva is an easy to use design platform that allows users to create a high-quality graphic design without any prior knowledge in designing. A simple drag-and-drop tool that allows users to create images using Canva catalog custom images, icons, shapes, and fonts. It provides esthetically pleasing creative, own logos, presentations, images, or graphs based on your team’s needs.
In addition, Canva reduces the need for an experienced designer and allows you to create the exact visual that you have in mind using their vast collection of images.
3. Asana
Asana helps in a collaborative workflow management framework. With a visual focus on streamlining and de-silos knowledge, goals across teams, it allows you to do several things like-
- Record and visualize projects to be completed
- Map out deadlines and prioritize tasks
- Assign tasks to certain team members
- Identify points of friction and bottlenecks
- Report on projects quickly and openly
Through Portfolio’s function, you can also keep track of every project’s status and ensure that every member of the team is working hard to get out their digital marketing proposal on time.
4. BuzzSumo
Influencer marketing is in boom from the last few years, as it can generate huge ROI for businesses and brands. There is a tool that can help you in this, BuzzSumo is a unique marketing analysis tool that identifies the industry’s top influencers and lets you connect with them.
Through BuzzSumo you can look up things like-
- Trending topics and define the scope of your search to generate content aimed at your desired audience.
- You can look at your content’s analytics and social mentions
- Measure performance
5. WebinarJam
Looking to sell a product or service via webinar? WebinarJam is the best solution for you. The particular platform enables you to have popup calls-to-action during a live webinar so your audience can take action with ease, which makes it a perfect solution for selling a product or services through a webinar. Features like live chat, drawing board, attendee spotlight, automated recording, and polls & surveys make the platform more interesting and productive. The platform also provides live chat in webinar feature, live broadcast to YouTube, ability to moderate and highlight comments, private messages between moderators, super robust analytics dashboard, and the ability to poll your audience.
To take your marketing strategy to the next level, a digital marketing agency is a perfect solution for you. These agencies use the marketing tools in a proficient way to make out the best benefit from them.
