9 LinkedIn Statistics That Matter to Marketers in 2020

At present every business is investing ample time into Facebook, Twitter, and creating great content for Instagram, but many businesses are missing one piece of the puzzle that this- LinkedIn. Recently Microsoft reported that LinkedIn continues to grow its valuable niche as it revenue grew by 24% in the Q2 2020.

LinkedIn is a B2B gold mine, and many business know this, still don’t use it the right way. It is not actually a place to find memes, personal, wedding, or travel photos, and BuzzFeed quizzes, just like other social platforms like Facebook and Instagram. Usually users here are looking for content that can help them grow their business and change the way they do business in a positive sense.

If you’re in B2B business, you can use these LinkedIn stats to guide your 2020 marketing strategy which will help you decide which tactics are worth investing in this year. Or if you’re new to the platform for personal use or business purpose, these stats will help you decide how the platform is going to serve you.

1. LinkedIn has more than 690 million users worldwide

That’s huge! LinkedIn has more than 690 million users worldwide, for instance Facebook has 2.5 billion, Instagram has more than 1 billion users and Twitter reports around 330 million active users. LinkedIn reported 590 million users at the end of 2018 and we can see about a 14% increase since then to the total number of users.

2. 61% of LinkedIn’s users are between 25 and 34 years old

We all know the fact that LinkedIn is less popular with the younger and older generation, after all it’s a professional network, and Retirees & young students, are generally not the target market on LinkedIn. Globally, the biggest chunks of LinkedIn’s users are 25–34.

3. 57% of LinkedIn’s traffic is mobile

Earlier the traffic was more from desktop, as corporate users in their modular workspace and corporate office parks were the main users. From the end of 2018, the number changed very much, so don’t forget optimizing your content for mobile — especially the LinkedIn video.

4. LinkedIn has 15x more content impressions than job postings

LinkedIn is just not a recruitment platform anymore, it is now a professional network where people educate and inform themselves in different niches. This makes LinkedIn an important platform for content marketers, especially in B2B.

5. Engagement has increased 50%, year over year

Unlike the other social media platforms algorithms actively downranking the brand’s presence, it seems LinkedIn actually wants everyone to succeed. It is good news for brands and businesses just started to work out their thought leadership content strategy on LinkedIn. The latest algorithm makes sure the feed stays relevant to users.

6. 4 out of 5 people on LinkedIn “drive business decisions”

The Platform’s biggest selling point for marketers and advertisers is its ability to reach audience by their exact work, position, experience, company, and country. In this way the platform drives business decisions for many.

7. Sponsored InMail has a more than 52% open rate, on average

According to MailChimp’s data, it is more than double the average open rate for email campaigns, which is 21.3% on average.

8. 89% of B2B marketers use LinkedIn for lead generation

Yes, it will be obvious! But the best part is 62% of them say LinkedIn successfully generates leads for them. It’s so enormous, and no B2B business, should miss out on that opportunity.

9. 94% of B2B marketers use LinkedIn for content marketing

LinkedIn is a place where people expect and seek out professional work-related content. It means your product or service content isn’t competing with holiday or wedding photos, and you can market your content to the exact audience. This is the reason so many B2B marketers use LinkedIn for content marketing to get more eyeballs on the video and content that informs and helps their target audience.

Different businesses use different methods of digital marketing for them. But if you are into B2B business, never miss the opportunity to increase your sales through LinkedIn marketing.