How brands can use the Tik-Tok social media platform to grow their business?
Created as Musical.ly for playfully making lip-syncing videos, the social media platform was later turned into TikTok in 2017. Ever since there’s no looking back for this online portal, as it proudly boasts more than 500 million users across the world.
Since so many millennials are joining TikTok for fun, why should brands stay far behind? Every brand wants to reach as many customers as possible, so TikTok could be a fun way to rebuild your social medial marketing plan.
Why should brands be on TikTok?
With so many users already on TikTok and increasing growth in this app’s potential, there is no doubt that it’s a great platform for mobile marketing. Besides, there are many other reasons to consider joining the app.
For instance, if your target audience is the younger generation, TikTok is one of the best platforms for catering to this demographic, along with Snapchat and Instagram. A brand’s presence on this platform will help them boost their reach in this demographic in a fun interactive way.
How to use TikTok for social media marketing?
If a brand joins TikTok, they must be wondering how to use this app for brand marketing? Well, it’s a fun social media app, so you may create engaging social medial marketing content to use this platform to promote your brand online.
Here are some effective strategies to use this platform to promote your business and reach more audiences online:
1. Collaborate with other users
Many TikTok users constantly use this app to create unique and entertaining content that they share with their followers. These online creators are just like the influences on Snapchat and Instagram. Therefore, you may collaborate with such individuals to gain the attention of as many viewers as possible. For instance, you may ask these influencers to share or promote your product or services with their followers on TikTok.
2. Share behind the scenes videos
Businesses can also make use of this app to showcase behind the scenes of product manufacturing and how their team works in an office to offer the best services to customers. Many brands make TikTok videos nowadays to brainstorm sessions without giving any business-sensitive information to viewers.
3. TikTok Duets
Another way to create collaborative content is that brands may try creating TikTok duets. In these videos, users may add a new video to their existing content to make the final product appear like a split-screen video. When executed perfectly, the results are amazing and entertaining at the same time.
4. Paid advertising
Paid advertising on TikTok is another interesting social media marketing strategy. In this plan, brands can create successful ad campaigns to reach hundreds or thousands of users. You don’t need to spend a lot of money to create these ad campaigns. Only with a small investment and creative content, you may try to make such interactive and paid ad campaigns to reach wider audiences.
5. Hashtag challenges
Hashtag challenge is so far the most popular way to engage other users and go viral. Such challenges are based on a particular subject or topic and users are encouraged to react and respond to the challenge as soon as possible. With the help of these hashtag challenges, brands can draw millions of viewers and users with some serious engagement.
Conclusion
TikTok has millions of users and thus, offers an exciting and fun way to reach a large audience. With a large population on TikTok, this app is a great social platform to promote your business while interacting with your target audience.
