Video marketing: The ultimate guide to increase your traffic in 2020
Earlier theater movies and Television had driven massive audiences due to its power of video content, but the thing that has changed over the past few years is the platform. Videos are easy to follow-through and we get addicted to them as our brain can’t resist the visual outburst. Video has become a culture now, people love to watch and engage themselves in a video, which makes it great for brands and businesses to attract them.
Do you know that even mentioning the word “video” in the subject line of an email can increase the open rates by 19%. Video is becoming increasingly important and more & more brands are using them as a part of their marketing strategies to attract more customers. And, if you’re not making videos for your marketing campaigns, then you will be left behind this decade. According to a networking hardware company Cisco, about 82% of internet traffic will be through videos by 2022.
How to develop a video marketing strategy that really works:
Video marketing isn’t something very new for businesses and brands, but to gain the maximum benefits, implementing a proper video marketing strategy is very necessary. The practice of planning, creating, editing, publishing and promoting video content in an attempt to promote a product, brand or business is video marketing. The most common platforms that businesses and brands use for video marketing include YouTube, Facebook, Snapchat, Instagram and even TikTok at present. According to data of Internet Statics 2020 by Hosting Canada, about 93% of businesses reported getting a new customer through social media. It’s very important to create an effective strategy when you’re planning to execute video in your marketing, which should include:
• Creating a script based on your target audience’s pain points
• Designing a template that reflects your product or branding
• Showcasing the Feelings or emotions you want to evoke
• Making, recording, and editing of the video
• Distribution of video content on different digital platforms
• Integrating video into the best possible marketing strategy
• Analyzing the performance of the video marketing strategy
• developing a strategy based on the analyzed data
• Coming up with new topics, ideas, and trends
Creating an effective strategy by following these key points will help your business to be a magnet for your potential customers. Let’s check out the types of video you can generate for the different video marketing campaigns:
Different types of marketing videos
Every business has a different objective for its marketing campaign and based on that they’ll decide the type of video they’re going to create. Here is the list of top marketing video type to choose from:
1. Explainer videos
If you want to educate your audience about your service and some concept of your business or industry, then you should go for this marketing video. Explainer videos are generally short in length and should be easy to understand by the audience.
2. How-to videos
One of the most popular types of video, How-to videos are very compelling as they literally show and teach you how to do something. The audience loves to watch and revolve around the concept of step-by-step manner teaching in video.
3. Demo videos
Briefing about your product or service in a systematic way to your audience can be done through Demo videos. A great demo video properly explains how your product or service works by showcasing it in use.
4. Personalized video messages
Nothing can be more personalized and captivating than a personalized video content as it not only improves engagement rate but is also proficient enough to move your prospect down the funnel towards conversion. You can send you personalized video messages to your audience through an email.
5. Customer testimonial videos
The best way to showcase your social proof and your brand advocacy can be done through testimonial videos. You can ask your consumers to tell their story that how your brand helped them overcome their challenges or problems. Later you can post these videos on all your digital platforms.
6. Live videos
Live videos are still one of the most underrated forms of video content. According to Livestream.com, users watch live videos 1.8x times longer than non-live video as it allows the audience to participate, engage, and connect with your brand. Brands can use live video content to stream their local events, presentations, discussion with experts and even can create Q&A sessions to encourage the audience to interact more.
